Introduction

Opera Out of Opera 2 (OOO2) is a cooperation project co-funded by the Creative Europe programme of the European Commission. This second edition builds upon the results from Opera Out of Opera (2018-2020), arosing from the common need of partners to re-launch and make new, younger generations rediscover opera.

Aims and objectives

Creating and testing a reduced and innovative opera format, consisting in a visually attractive and engaging performance, easily reproducible, able to attract and engage young audience;

Developing an Audience Engagement Strategy, foreseeing a set of activities for actively involving the target groups since the very beginning of the project;

Co-creating a highly innovative OPERAONLINE, able to reach / engage the publich both in presence and online, bringing opera experience everywhere;

Improving the existing interactive system (Smartphone app) to customize the fruition of the performance, educate the new comers through tailored contents and guiding them in understanding the performances;

Conveying the project vision and results, also by fostering synergies and networking opportunities with EU initiatives and relevant stakeholders.